Conqueror first rolled off the presses over 125 years ago. Although it is still regarded as the world’s best-known paper collection, sales have suffered in recent years from a decline in printed materials and competition from cheaper papers. The company needed to refocus its positioning and re-engage brands that appreciate the value of fine paper.
To tell Conqueror’s story, I designed a 200 page case-bound book. Featuring 60 different papers, the book invites readers to rediscover the range. Through its format, it challenges expectations about the paper’s use, whilst highly-crafted print techniques demonstrate its versatility. It includes examples of brands that have used Conqueror to show their commitment to quality. As the centrepiece of the marketing campaign, 50,000 copies were distributed to a selection of the world’s top creative studios and luxury brands. Designed with Blast.