Colleges are often viewed negatively in the business to business sector, where they can be perceived as overly bureaucratic and difficult to navigate. To counter this Ealing, Hammersmith and West London’s College set up Evolve, a private apprenticeships provider with employer-focused training. It needed an aspirational identity to inspire confidence and showcase Evolve’s professionalism.
I developed a monogram logo that extends the letter ‘E’ into a set of steps, reflecting the group’s aim for young people to aim higher and further their ambitions. Photography and copy lines reinforce this idea through a range of printed and digital material.