The aim of this project was to produce a simple range of sake aimed at a western audience. By limiting the range to the three basic varieties, and eliminating the confusing Japanese terminology, the intention was to present sake with a simplicity and clarity that is unusual in the product’s marketplace.
To produce the different grades of sakes, the rice grain is polished to remove the proteins and oils from its exterior. The more the rice is polished the better the outcome. This process of refinement is highlighted through the decreasing opacity of the bottles.